Digital Marketing Agency, Internet Advertising, Online Marketing Christchurch

Interactive Advertising Bureau's current and up to date news stories and insights into the digital marketplace.

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IAB Measurement Council publishes draft metrics guidelines for comment
Standards and Guidelines for online advertising audience measurement metrics and the use of audience measurement data.
Six ways to make Web 2.0 work
Web 2.0 tools present a vast array of opportunities - for companies that know how to use them.
Could Tivo be online advertising?s new best friend?
As the advertising for Tivo ramps up and sales increase, will consumers replicate the usage patterns of their US cousins?
Online Advertising Surpasses $1.7 billion for 2008
Fourth quarter of 2008 shows an increase of 22 percent from fourth quarter 2007.
Down to the tie-breaker but Tomb Raiding takes New Dialogue to the top of Creative Showcase Round 2
New Dialogue?s win was announced yesterday at a buzzing Creative Showcase showcase hosted by Fairfax Digital.
Online Advertising Delivers FMCG Brand Building
Research conducted with Kelloggs confirms medium?s ability to drive strong branding campaigns for marketers.
IAB Australia storms into 2009
Appoints new Board member and Trade Marketing Manager; outlines plans for 2009 Awards and calls for comments on new Standards Policy.
IAB NZ appoints new CEO
The Interactive Advertising Bureau (IABNZ) today announced the appointment of a new CEO, Greig Buckley, who will assume the role this week.
The Flight to Accountability
by Paul Fisher